A Massachusetts federal judge has granted Whoop Inc. a preliminary injunction against Shenzhen Lexqi Electronic Technology Co., Ltd., a Chinese manufacturer accused of infringing Whoop’s trade dress with its health-tracking products. The injunction mandates that Lexqi cease selling the contested devices in the United States during the ongoing litigation. ([insider.fitt.co](https://insider.fitt.co/press-release/federal-court-grants-whoop-preliminary-injunction-against-lexqi/?utm_source=openai))
Whoop, known for its minimalist, screenless fitness trackers, initiated the lawsuit in September 2025. The company alleges that Lexqi’s products closely mimic its distinctive design—a continuous fabric band wrapping over the device with thin metal accents on the sides—potentially causing consumer confusion. ([thefashionlaw.com](https://www.thefashionlaw.com/whoop-nabs-injunction-in-trade-dress-battle-over-minimalist-wearable/?utm_source=openai))
In his ruling, Judge F. Dennis Saylor IV noted the “unmistakable” similarities between the two devices, stating that “particularly from a distance, the two devices are virtually indistinguishable.” He emphasized that Whoop’s design has been central to the company’s business for over a decade, contributing to its brand identity. ([news.bloomberglaw.com](https://news.bloomberglaw.com/ip-law/whoop-wins-early-block-on-chinese-firms-similar-fitness-bands?utm_source=openai))
The court found that Whoop demonstrated a likelihood of success on the merits of its trade dress infringement claim. Evidence presented included instances of actual consumer confusion, such as an Amazon review referring to Lexqi’s device as a “Whoop band.” Additionally, the court recognized the design’s acquired distinctiveness through extensive advertising and high-profile endorsements, including public recognition of Prince William wearing a Whoop device during the 2024 UEFA Euro quarterfinals. ([thefashionlaw.com](https://www.thefashionlaw.com/whoop-nabs-injunction-in-trade-dress-battle-over-minimalist-wearable/?utm_source=openai))
This case underscores the importance of protecting product design in the wearable technology market. Whoop’s success in securing the injunction highlights the legal avenues available to companies seeking to safeguard their brand identity against imitation. ([thefashionlaw.com](https://www.thefashionlaw.com/can-whoop-faceless-band-be-protected-trade-dress-dispute-lands-in-court/?utm_source=openai))