Australia’s online safety regulator, eSafety, recently expressed serious concerns over the compliance of major social media platforms with the nation’s social media ban for individuals under 16. These concerns were highlighted in a compliance report revealing poor practices by platforms, such as allowing minors to repeatedly attempt the same age assurance methods and failing to prevent the creation of new underage accounts. The regulator has formally notified the platforms and outlined expectations for improvement.
The ban, enacted through the Online Safety Amendment (Social Media Minimum Age) Bill 2024, came into force on December 10, 2025. It aims to safeguard the mental health of minors from the alleged pressures and risks posed by social media exposure. Platforms like Facebook, Instagram, Snapchat, Threads, TikTok, Twitch, X, YouTube, Kick, and Reddit are subject to these age restrictions, with substantial civil penalties up to $49.5 million for non-compliance.
eSafety Commissioner Julie Inman Grant indicated an “enforcement stance” and stated ongoing investigations into whether these platforms have adequately restricted access to those under 16. This regulatory measure reflects growing global interest in similar age-based social media restrictions. In the UK, the Online Safety Act 2025 mandates rigorous age verification for content deemed harmful to minors.
While intended to protect young internet users, such restrictions have faced criticism from rights groups. According to Amnesty International, the ban potentially contravenes children’s international rights to expression and participation. UNICEF Australia noted the positive facets of social media, such as education and social connectivity, arguing that blanket bans fail to adequately address youths’ online challenges, urging the government to focus instead on enhancing safety measures.
This dynamic raises critical questions about how best to balance protecting young people with ensuring their rights in the digital age. As discussions continue, Australia’s regulatory approach is certain to influence global debates on the intersection of technology, law, and child safety.