Landmark Legal Battle Over Digital Marketing Strategies Pits Boston Law Firms in $10.8 Million Lawsuit
A Boston-based personal injury law firm is pressing legal action against a newer competitor, claiming theft of its proprietary digital marketing strategy, a move echoing with implications across the legal industry. The lawsuit, filed in Massachusetts, alleges that the rival firm appropriated what the plaintiffs describe as a “secret sauce” operating playbook, originally innovated by…