With the widespread use of social media platforms, the legal profession doesn’t remain untouched. Many lawyers have taken to these platforms and carved out a niche for themselves as influencers. However, they often face criticism and judgement from their peers in the profession.
Ana Juneja, a Chicago-based intellectual property attorney with a significant social media following, sheds light on what it’s been like engaging with a digital audience. She mentions the pushback she has been facing from the legal community. Interestingly, she states, “I would get messages almost on a daily basis from random lawyers telling me that they don’t like my content.”
Quite contrary to the portrayal of legal practice in traditional media, social media allows for an approachable narrative of law practice. Here, lawyers can present a more authentic and relatable image of the profession, which can often be seen as rigid and inaccessible. However, this newer approach does not sit well with everyone in the profession. Critics argue that this form of outreach potentially dilutes the gravitas of the legal profession.
While this shift in portrayal faces criticism, it also opens a fresh perspective on law practice and makes it more accessible to the public. It becomes even more relevant in today’s digital age, where social media holds an indubitable influence.
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