7-Eleven, the international convenience store behemoth, has levelled a lawsuit against a law practice based in Chicago, known as Seven Eleven Law Group. The convenience store has accused the legal practice of infringing on its trademark through the adoption of a strikingly similar name and green and white colour scheme.
The law group, which coincidentally specialises in trademark litigation, is alleged to be not only mimicking the trademarked name and colour scheme of 7-Eleven, but also profiting unjustly from the familiarity of the 7-Eleven brand. Such a case raises serious questions around trademark rights and serves as a crucial reminder for businesses and legal entities alike concerning the importance of original branding.
For further details on the unfolding case, visit Law360.