In a surprising turn of events, convenience store behemoth 7-Eleven has recently taken legal action against a Chicago-based law firm, known as Seven Eleven Law Group. Accusations include that the law firm is guilty of trademark infringement. It appears 7-Eleven is alleging that the law firm, which itself specializes in trademark law, is siphoning off their well-known name, not to mention their famous green and white color scheme.
Furthermore, 7-Eleven is claiming that the law firm is engaging in unfair practices to profit off their established brand. At this point, it’s unclear what the outcome of this case will be, but it certainly has caught the attention of the corporate legal community.
For more details about the unfolding story, a comprehensive review of the case can be found on Law360.