In the latest intellectual property battlefield, the brewing company No-Li Brewhouse LLC has taken legal action against a notable competitor in Washington Federal Court. The defendant in this case is a company owned by the cannabis behemoth Tilray Brands LLC. The accusation made by No-Li Brewhouse LLC centres around an alleged infringement of its ‘Big Juicy’ trademark pertaining to beers.
No-Li Brewhouse claims that the competitor has made unauthorized use of its ‘Big Juicy’ brand, and is therefore seeking redress in the courts. The matter is potent reminder of the ever-increasing importance of properly securing and defending intellectual property rights, particularly in growth industries, such as craft beer and cannabis.
Whether Tilray’s legal team can mount a successful defense remains to be seen. In order to stay informed about this important IP case, monitoring updates on the legal proceedings will be essential. More information about the initiating litigation can be found with the details shared by Law360.